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Implementation of the new Employer Branding

The implementation of the employer branding has a pretty straightforward process. The strong brand of the company on the job market is a significant competitive advantage. It is not just about the communication of the organisation; it is also about internal processes and procedures. The talents would notice quickly that the company lives in the conflict of external messages and internal decision making processes.

The implementation has to start the at real beginning of the implementation process. Many organisations start in the middle, and they fail. The market research and setting of the right position is a must. The position on the job market has to be aligned with the corporate culture and internal processes and policies. The advertisement and social media communication support the position; they do not set the position.

Employer Branding Implementation

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