Employer Brand as a Competitive Advantage
The talent management is a tough HR area. Many are willing to hire best talents from the job market, but they are not available. They have a freedom to choose the employer. They do not need to search for the vacancy because their LinkedIn inboxes are flooded with many job offers from the best employers. The employer branding is a process that brings the difference.
The employer brand is strenghtening emotions and makes the organization visible on the job market. It makes the company unique. Talents do not see internal details; they just see how the company promotes itself.
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